State government can be a bewildering maze of agencies and officials where residents of your state find it difficult to locate the information they need in a timely manner. A phone book search leads to a listing of dozens of agencies whose names often have no bearing on their function. An attempt to find the right government official can a very time-consuming process, and communicating with state government can often be an exercise in futility. As an elected official or government administrator, such frustration can be harmful to your reputation.
State government SEO (search engine optimization) addresses this problem in an elegant way. Officials can use the internet to make it easy for residents to find the answers that they need, but a significant amount of expertise and experience is necessary when creating effective SEO for states. SEOP understands what it takes. We have been in this business for over a decade, and it is our business to stay on top of all the changes Google makes to its ranking algorithms, which is the way it indexes and highlights websites in its search engine results pages (SERPs). In the past two years, Google instituted the Panda and Penguin algorithm changes, which served to restrict low-quality, spam content from ranking highly in a search. Many websites that previously enjoyed valuable real estate atop the SERPs suddenly plummeted off the top few pages. SEOP will not allow our clients to be caught off-guard by these changes.
When we develop strategies for SEO for state agencies, we work in conjunction with them to ensure that we understand their goals and educate them on how we plan on achieving these goals. For example, all states are struggling with personnel costs; in response, SEOP leverages its expertise in online marketing to enable state agencies to conduct its business primarily through the internet, thereby reducing the need for a bloated payroll.
After identifying your goals, we will enact a wide range of techniques that will enable your state residents to find what they need through an internet search – quickly and easily. Using comprehensive competitive and website analyses, we will identify the keywords used by other government agencies. Your keywords need to be chosen and promoted strategically to ensure that your site ranks above its competition. We may employ the use of PPC (pay-per-click) advertising to supplement your site’s organic rankings and to keep your site visible above all else. Our developers will address your website’s architecture, structuring it in such a way that the most important pages are not buried or difficult to find.
A big part of an effective SEO strategy is the continued monitoring and analysis of the landscape. Our expert analysts use our proprietary tools to gather data on your website and its visitors – what keywords they used to find you, what pages they clicked through to, how long they spend on each page, what page caused them to leave. That data will assist us as we continuously tweak the content and structure of your website. It is important to remember that this process more closely resembles a marathon than a dash, and SEOP will be there every step of the way to assist you to the finish line.
