We are the first to offer the SEOPerformance Ethical Unfair Advantage featuring a new scientific patent pending process called “Customer Search Relevance™.” This is used in combination with hand coding and is based on the same algorithmic technology used to determine the latest search engine changes. This patent pending process ensures you will experience solid initial results in the first 90 days.
We provide Search Engine Optimization that focuses on where the future of Search is going and that delivers Maximum customer relevance and Customer Experience. There are no tricks or unethical games involved, just great marketing and relevance to your customer, both of which result in maximum placement on the search engine. Search engine optimization that is directed not with SEO tricks but instead with precise target for the customer experience. This means giving your customer the most sophisticated and targeted content for their search selection. In doing this you become most aligned with the ultimate intention of the search engines and eliminate being banned and experiencing significant losses.
Three Secrets Into The Mind And Soul Of Google and Yahoo Search Engineers who drive the algorithms that effect your site’s standing:
1. A planning session within one of the top three search engine companies includes the best minds in the business discussing how to make the search experience for the “average Joe” perfect. This means if a 40-year-old woman named Alice in Boise, Idaho types in “heart shape diamond bracelets.” She gets exactly what she wants. Clearly, today this is still not the case and search engines know this.
Sometimes Alice in Boise may have her top three selections have nothing to do with what she wants. The reason for this is that today great search is still not a perfect science. One of the main reasons for this is that much of the search “organizing” of selections for “searchers” like Alice is being done by computerized algorithms and in part by the number of relevant links a site has coming into it.
2. What are algorithms? Simply put, they are formulas that search engines use to filter through millions of sites and analyze lines of content so that when Alice types in “Heart Shaped Diamond Bracelets” she gets what she wants. The problem is that there are still a lot of gaps in the current algorithms and also many unethical search engine optimizers who try to fool the search engines algorithms into placing them in front of Alice even though the sites they are promoting are really not relevant to Alice. They do this by linking and in some cases buying links from hundreds of sites and by putting in hidden content, keywords and titles that try to mislead the algorithms and ultimately the user. The good thing is that their days are numbered. In fact, many unethical search engine companies and their clients have recently been banned by Google and other sites for this type of unethical practice. This is a good thing for consumers and ultimately your business because it means that if you have a good product and you perform ethical and smart search engine optimization then you have a great chance at succeeding.
3. Google, Yahoo and MSN are competing for the hearts and minds of searchers and every time a searcher has a bad user experience it reflects on the search engines. In response Google, Yahoo and MSN continue to tighten their algorithms in hopes of finding the most relevant content that is organized and presented to make for a great customer experience. But how do you create this great customer experience for your site if you do not know all of the sophisticated knowledge necessary? This is where we can help. We are not just a powerful technology company with experienced experts from the top search engines, but we are also a company with some of the top marketing minds in the business. Thus, the art and science here is creating content and organizing strategies for sites that create a maximum customer experience and doing it in a way that search engines now and in the future evaluate, through their algorithms, as meeting the maximum customer experience. For instance, recently Google released a patent application and in it the company lists various ways that they analyze a website’s information for customer experience and relevance. Here are just a few things that Google looks at and will likely focus more on in the future based on the most recent patent application: the amount that the content changes over time, the age of the domain and how long it will be registered, the rate that links are added, single site page additions, the previous amount of traffic to the site, and the relevancy of the content related to the keyword that is used in the search. At the end of the day, search engines like Google and others will live or die based on customer search relevance. This means that if Alice types in her request and she doesn’t get what she wants then she will turn elsewhere. SEOP constantly is working not on search tricks, but on ethical and sophisticated customer relevance in its optimization expertise with clients.
