Your competitors may be winning in the rankings online, and that is why it is so important to be watching and studying them daily for the smallest moves that can mean a big difference in your ability to stay competitive and win. Putting together the right SEO strategy requires a deep, exhaustive, and ongoing detailed competitive analysis, comparing your site against the leading sites in dozens of factors for your desired keyword phrases. This analysis gives a clear picture of “where you stand” with the search engines and how to lead the pack. If you want to dominate the organic rankings for the predetermined maximally effective keyword phrases—meaning phrases where top rankings will drive ROI—it’s of critical importance to analyze why your competition may be gaining on you and what you can to pull ahead.
When a campaign begins, the first thing we do is conduct a detailed competitive analysis. We take into account several factors when we determine the strength of your site, versus your competitors’ sites. We look at factors such as domain authority, traffic, age of your domain, indexed pages, social signals, and backlink profile to determine why you are positioned where you are, and more importantly how to get your site to where you want to be using white hat techniques that ensure compliance with search engine optimization best practices. SEOP analyze the following large scale components by looking at the competition’s online presence:
- Domain authority
- Backlink analysis
- Traffic analysis
- Keyword ranking analysis
- Online brand presence analysis
- Website domain history analysis
- Content analysis
- Website architecture analysis
- Visitor demographic break down analysis
- Social links analysis
- Conversion tracking analysis
- Social signals analysis
- Structured data analysis
Taken together, these factors will allow us to optimize your site for gains in the search engine results pages. Call today and receive a complimentary competitive analysis.
