The Client
Precision Door Service mission is to provide outstanding garage door repair service, complete customer satisfaction and a program that rewards excellence from our franchisees, technicians and staff. They deliver outstanding service, satisfaction and excellent performance across the Precision Door Service Franchise System. They value the comfort you receive in knowing that your garage door has been professionally repaired or installed to protect you and your family.
The Challenge
Precision Door Service approached SEOP because they were having problems with their 60 franchisee websites getting indexed by Google. The template for their franchisee sites prevented Precision Door from adding meta data and content depth to these pages. The number of sites and the complexity of the work needed great strategy from both the production management as well as the technical restrictions. Their main competitor Service Magic was dominating them on the geo-targeted level.
The Plan
Hard coding, improved CSS and extensive geo targeted keyword mapping. The technical and strategic development team flew to the headquarters in Florida to develop a streamlined process and set up clear communication channels for future development.
The Result
Individual franchisee sites developed depth of pages of content, proper tagging, and deep linking.
All geo targeted sites are now being indexed and ranked in Google.
Franchisee owners are now capturing more business in a declining housing market.
