The Client
Founded in 2001, Free Conferencing Corporation of America is the industry pioneer and leading provider of collaborative communications solutions serving small to large-sized businesses, communities and organizations. Free Conferencing Corporation’s pioneering all-digital network is built on proprietary media servers. Unlike other VoIP-based services, Free Conferencing Corporation uses the PSTN (public switched telephone network) to deliver unparalleled, high-quality audio conferencing services at the best pricing models available.
The Challenge
Freeconferencecall.com approached SEOP because their top competitor (freeconference. com) was becoming the 800lb gorilla in their market place. They hit a wall and were unable to achieve top rankings on “Conference Call” and their main derivatives. Many of the sites pages were not being indexed by the search engines and were appearing to have less relevant content than www.freeconference.com. The PPC campaign was mismanaged, miscommunication and reporting was lacking. The result was confusion and a high Cost Per Acquisition. The Client wanted to rank on the first page of search results for these fiercely competitive keywords:
“conference call” (74M+Results on Google), “free conference call” (65M+Results on Google) “call conferencing” (5M+Results on Google).
The Plan
SEO Solution – Initial benchmarking of the site and deep competitive analysis of rankings and algorithm variables.
Initial coding adjustments for deeper site indexing, creation of LSI (latent semantic indexing) relevant page content, site optimization, deep linking, and off page content creation (press release and article syndication).
PPC Solution – Reorganized the campaign, indentified negative keywords, and set up weekly calls to go through reporting and analytics. The result was a 50% increase in signups (sales) and a decrease in CPA of over 20%.
The Result
Currently ranked for “Conference Call” on Google for #1 or #2, and also page one rankings for 11 of the derivative phrases (e.g. conference calling, call conferencing, conference calls).
Unique organic traffic has increased 150% over the calendar year according to site analytics and they have closed the gap with freeconference.com). n 50% increase in signups (sales).
Decrease in paid search CPA of over 20%.
Because The Client was happy with The Result, they turned over 2 additional websites to perform SEO campaign for.
