The Client
Established in 2000, Hike Bike Kayak Sports, Inc. is the first and largest multi-sport company in La Jolla offering Adventure and Eco tours throughout San Diego and has a website dedicated to individuals, tourists and families seeking fun beyond laying in the sun. They offer an impressive Sea Caves Tour, Whale Watching tours, kayaks for fishing, and more!
The Challenge
Like many, The Client was struggling during the economic downturn and came to SEOP to focus their marketing towards their main service, kayaking. With strong competition in a fairly small market, HBK needed to reduce spending and reliance on pay per click and implement a strategy that will provide increased page rankings for targeted keywords, boost traffic, drive conversions and ultimately increased revenue. HBK needed to be on the 1st page of major search results and stay ahead of the competition.
The Plan
The Client has a great reputation as the “go to” place for adventure tours and kayaking, but SEOP’s plan was to drive that reputation across the web by increasing their web presence, drive top rankings for targeted keywords, and deliver profitability through higher traffic gains and conversions by implement these strategies:
Performed technical website analysis to recommend specific changes to be an SEO friendly website by improving onsite content, analyze URLs, website usability and conversion consultation, meta tags and titles, and some proprietary SEO “white hat” practices.
Implement an aggressive link building strategy that focuses on developing inbound links to reach ideal consumers, including a whole range of rich offsite content to increase in-bound links, driving visibility and authority by Google. n Produce offsite content to inform Users and spiders about the site.
The Result
Through the development and utilization of the above strategy and additional items, the following goals were met:
144+ Keywords in 1st page of Google – these are broad keywords such as “fishing rentals” that attract millions of eyeballs every single month
Increase in Visibility and Traffic in spite of a very small marketing budget, optimized for ROI with limited resources- 144 words on the front page of Google add up to more than 100,000 unique searches per month. PPC cost for that same traffic would be in the tens of thousands of dollars.
Increased visibility in local and geo-targeted searches – most of The Clients’ business is local, and it was a priority to come up highly in search results for local residents looking for outings. Client enjoys front page listings for organic search AND Google local, attracting a lot of local business.
