The Client
Founded in 1984, Center for Car Donations is a vehicle donation processing center that is committed to helping charities nationwide with accepting vehicle donations and providing non-profits with the highest possible returns for such programs. The company will handle everything from start to finish, providing a level of service unmatched in the car donation business.
The Challenge
The Client came to SEOP with only one thing to accomplish: “I need to be on page one on search engines for organic search, because the competition is so fierce.” The Client did not have strong web presence as compared to their competitors. They ranked at page 3 to 4 pages or worse for many targeted keywords. The Client wanted to focus on geo targeting for important keywords.
The Plan
Perform a thorough website analysis and recommended key changes to enhance SEO friendliness, including optimized onsite content, URL analysis, meta titles, meta tags, anchor link analysis, code cleanup and optimization, redirects, sitemaps, integrated 404 error pages, a 301 redirect and more
Produce optimized onsite content to support the website and blog
Focused on link building strategies to target nationwide niche market of charity organizations, including the whole range of content-rich, natural looking links that are craved by Google’s algorithm.
Proactively created rich offsite content to drive brand, visibility, boost traffic and build authority.
The Result
52 short and long-tail targeted keywords on the 1st Page of Google – these are some of the most expensive PPC buys on the market, meaning that similar positioning through PPC would cost between $3,000 and $4600 a day. Reduced PPC cost, $100K+ projected PPC savings/year.
